What is AI-INTEGRATED ADVANCED DIGITAL MARKETING PROFESSIONAL PROGRAM?
The curriculum covers Digital Marketing Fundamentals, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Performance Marketing, Content Marketing, Email Marketing, Marketing Automation, Branding, E-Commerce Marketing, Web Analytics, Generative AI, AI Marketing Tools, AI Agents, and Agency Management. Learners gain hands-on experience using the latest AI-powered platforms to create content, automate workflows, optimize campaigns, analyze customer behavior, and improve marketing performance
This program is designed to take you from a complete beginner to a job-ready professional. We focus on practical skills, industry best practices, and the latest tools used by top tech companies globally.
Course Syllabus
Phase 1 – Foundations & AI
- Marketing fundamentals: funnel, customer journey, consumer behaviour, buyer persona, strategy
- AI basics: prompt engineering, AI productivity, AI research tools (ChatGPT, Gemini, Claude, Notion AI)
Phase 2 – Branding & Website
- Branding: strategy, logo, positioning, storytelling, personal branding
- Website: WordPress, Elementor, Webflow, landing pages, UI/UX, lead-gen pages
- Projects: business website, portfolio site, landing pages
Phase 3 – Content & SEO
- Content marketing: strategy, blogging, AI content, copywriting, calendar, email
- SEO: keyword research, technical/on-page/off-page/local/international SEO, schema, AI SEO tools (Ahrefs, SEMrush, Ubersuggest, Surfer, Frase)
Phase 4 – Social & Performance Marketing
- Social platforms: Instagram, Facebook, LinkedIn, YouTube, X, Threads, community & influencer marketing
- Paid ads: Google Ads, Meta Ads, YouTube Ads, display, shopping, remarketing, CRO, budgeting
Phase 5 – Analytics & Automation
- Analytics: GA4, GTM, Looker Studio, event/conversion tracking, KPI dashboards, attribution
- Automation: CRM, HubSpot, Mailchimp, Brevo, Zapier, Make, lead nurturing
Phase 6 – AI & Generative AI Marketing
- Advanced AI copywriting/blogging: ChatGPT, Claude, Gemini, Jasper, Copy.ai
- AI visual/video: Canva AI, Adobe Express AI, Midjourney, Runway ML, CapCut AI
Phase 7 – E-Commerce & Marketplace
- Shopify, WooCommerce, Amazon/Flipkart seller marketing, listing optimization, marketplace SEO
- Funnels & CRO: lead magnets, heatmaps, A/B testing, journey optimization
Phase 8 – AI Agents & Enterprise
- AI agents: LangChain, workflows, prompt systems, AI support/sales/campaign automation
- Enterprise systems: CRM integration, omnichannel marketing, data pipelines, AI decision support
Phase 9 – Freelancing & Agency
- Freelancing: Fiverr, Upwork, proposals, pricing, client communication
- Agency ops: team management, onboarding, reporting, ROI, scaling
Phase 10 – Internship & Capstone
- Live projects: SEO, Google/Meta ad campaigns, social management, CRM, analytics
- Capstone: full end-to-end strategy (brand → website → SEO → ads → automation → final presentation)
Frequently Asked Questions
Do I need prior experience?
No, this course starts from the basics. However, a general curiosity about technology is always helpful.
Will I get a certificate?
Yes, upon successful completion of the course and projects, you will receive a verified industry-recognized certificate from Next Gen Pro.