What is AI-INTEGRATED DIGITAL MARKETING PROFESSIONAL PROGRAM?
The AI-Integrated Digital Marketing Professional Program is a comprehensive industry-oriented training program designed to develop practical expertise in modern digital marketing strategies and AI-powered marketing technologies. This program equips learners with the knowledge and skills required to plan, execute, manage, and optimize digital marketing campaigns across multiple platforms
This program is designed to take you from a complete beginner to a job-ready professional. We focus on practical skills, industry best practices, and the latest tools used by top tech companies globally.
Course Syllabus
Phase 1 – Digital Marketing Foundations & AI
Module 1: Introduction to Digital Marketing
- Fundamentals: traditional vs digital, funnel, customer journey, buyer persona, channels, consumer behaviour, strategy
- AI basics: AI in marketing, prompt engineering basics
- Tools: ChatGPT, Gemini, Claude, Notion AI
Module 2: Branding & Website Fundamentals
- Branding: identity, positioning, storytelling, content planning
- Website: structure, landing pages, WordPress, Elementor, UI/UX, conversion-focused design
- Labs: brand kit creation, landing page development, business website setup
Phase 2 – Content Marketing & SEO
Module 3: Content Marketing
- Content strategy, blog writing, copywriting, content calendar, social content, AI-assisted creation, video content planning, optimization
- Labs: blog writing, AI content generation, social media content calendar
- Tools: ChatGPT, Jasper, Copy.ai, Canva
Module 4: SEO
- Search fundamentals, keyword research, on-page/technical/off-page/local SEO, SEO audit, AI-powered SEO, performance monitoring
- Labs: keyword research, SEO audit, on-page optimization
- Tools: Ahrefs, SEMrush, Ubersuggest, Google Search Console
Phase 3 – Social Media & Performance Marketing
Module 5: Social Media Marketing
- Instagram, Facebook, LinkedIn, YouTube, X marketing; algorithms, organic growth, influencer marketing basics, content scheduling
- Labs: campaign planning, content scheduling, engagement strategy
- Tools: Meta Business Suite, Buffer, Hootsuite, Canva
Module 6: Performance Marketing
- Google Ads (search & display), Meta Ads, audience targeting, retargeting, budgeting, AI ad copywriting, optimization
- Labs: Google Ads campaign, Meta Ads campaign, AI ad copy generation
- Tools: Google Ads, Meta Ads Manager
Phase 4 – Analytics & Automation
Module 7: Marketing Analytics
- GA4, GTM intro, KPIs/metrics, conversion tracking, attribution models, dashboards, performance analysis
- Labs: GA4 dashboard, campaign analysis reports
- Tools: Google Analytics 4, Looker Studio
Module 8: Email Marketing & Automation
- Email strategy, segmentation, lead gen, sales funnels, lead nurturing, CRM basics, workflow automation
- Labs: email campaign, lead nurturing workflow, sales funnel design
- Tools: Mailchimp, Brevo, HubSpot, Zapier
Phase 5 – AI Marketing & Industry Project
Module 9: Generative AI for Marketing
- AI content/copywriting/image/video creation, prompt engineering, AI research, AI campaign planning, responsible AI use
- Labs: AI blog generator, AI social media planner, AI marketing assistant, AI campaign content
- Tools: ChatGPT, Gemini, Claude, Canva AI, Adobe Express AI
Module 10: Industry Project & Internship
- Real-world projects: SEO optimization, Google Ads campaign, Meta Ads campaign, social media strategy, website optimization, AI content campaign, lead generation campaign, marketing analytics dashboard
Frequently Asked Questions
Do I need prior experience?
No, this course starts from the basics. However, a general curiosity about technology is always helpful.
Will I get a certificate?
Yes, upon successful completion of the course and projects, you will receive a verified industry-recognized certificate from Next Gen Pro.