What is AI-POWERED DIGITAL MARKETING ESSENTIALS?
A fast-track, practical training program designed to introduce learners to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Creation, Performance Marketing, Email Marketing, Web Analytics, and AI-powered marketing tools. This industry-focused program provides the knowledge and practical skills required to plan, execute, manage, and optimize digital marketing campaigns using modern Artificial Intelligence technologies.
This program is designed to take you from a complete beginner to a job-ready professional. We focus on practical skills, industry best practices, and the latest tools used by top tech companies globally.
Course Syllabus
PHASE 1 — DIGITAL MARKETING FUNDAMENTALS
Module 1: Introduction to Digital Marketing & AI
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Marketing Funnel & Customer Journey
- Buyer Personas
- Digital Marketing Channels
- AI in Digital Marketing
- Prompt Engineering Basics
- AI-assisted Marketing Workflow
- Tools Covered: ChatGPT, Gemini, Claude
Module 2: Branding & Website Basics
- Branding Fundamentals
- Brand Identity & Positioning
- Website Fundamentals
- Landing Pages
- WordPress Basics
- Content Planning
- Basic UI/UX Principles
- Practical Labs: Create a Brand Kit, Design a Landing Page, Build a Basic WordPress Website
- Tools Covered: WordPress, Elementor, Canva
PHASE 2 — CONTENT, SEO & SOCIAL MEDIA
Module 3: Content Marketing & SEO
- Content Marketing Basics
- Blog Writing
- AI Content Creation
- Keyword Research
- On-page SEO
- Local SEO Basics
- Website Optimization
- AI-assisted SEO
- Practical Labs: Create Blog Content, Perform Keyword Research, Optimize a Webpage for SEO
- Tools Covered: ChatGPT, Canva, Ubersuggest, Google Search Console
Module 4: Social Media & Performance Marketing
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- Content Scheduling
- Google Ads Introduction
- Meta Ads Introduction
- Audience Targeting
- Campaign Planning
- Practical Labs: Create a Social Media Content Calendar, Design Social Media Posts, Launch a Basic Google Ads Campaign, Create a Basic Meta Ads Campaign
- Tools Covered: Meta Ads Manager, Google Ads, Canva
PHASE 3 — AI MARKETING & MINI PROJECT
Module 5: AI Tools for Digital Marketing
- AI Content Generation
- AI Copywriting
- AI Image Creation
- AI Video Content Basics
- Prompt Engineering for Marketing
- AI-powered Campaign Planning
- Responsible AI Usage
- Practical Labs: Generate Marketing Content with AI, Create AI Ad Copy, Design AI-assisted Social Media Creatives, Create AI Marketing Campaign Ideas
- Tools Covered: ChatGPT, Gemini, Canva AI, Adobe Express AI
Module 6: Mini Project & Career Preparation
- Students complete one or more practical projects:
- Digital Marketing Campaign for a Local Business
- SEO Optimization Project
- Social Media Marketing Campaign
- AI Content Marketing Project
- Landing Page & Lead Generation Project
Frequently Asked Questions
Do I need prior experience?
No, this course starts from the basics. However, a general curiosity about technology is always helpful.
Will I get a certificate?
Yes, upon successful completion of the course and projects, you will receive a verified industry-recognized certificate from Next Gen Pro.